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Six Steps To Increase Trade Show Lead Conversions

Six Steps To Increase Trade Show Lead Conversions

by Khali Henderson | Apr 6, 2022 | b2b marketing, Blog, Channel Marketing, lead conversion, lead generation, Marketing, technology marketing, trade show, Uncategorized

In-person trade shows are coming back full force in the tech space. For decades – as an event host, exhibitor and B2B technology marketing agency – I’ve had a front-row seat to trade show experiences and why some participants consistently outperform the rest in trade...
BuzzTheory’s Khali Henderson Named Vice-Chair of CompTIA’s Emerging Technology Council

BuzzTheory’s Khali Henderson Named Vice-Chair of CompTIA’s Emerging Technology Council

by BuzzTheory Team | Jan 28, 2021 | Blog, Press Release, Uncategorized

BuzzTheory announced today that senior partner Khali Henderson was named vice-chair of CompTIA’s Emerging Technology Council. “CompTIA’s Emerging Technology Community is an extraordinary assembly of innovators helping innovators,” said Khali...
BuzzTheory’s Casey Freymuth to Serve on UC Riverside Design Thinking Advisory Board

BuzzTheory’s Casey Freymuth to Serve on UC Riverside Design Thinking Advisory Board

by BuzzTheory Team | Jan 22, 2021 | Blog, Press Release, Uncategorized

BuzzTheory announced today that managing partner Casey Freymuth will join the advisory board for the Design Thinking Executive Program at University of California Riverside Extension, where he will provide guidance and feedback on program content and delivery. “Design...
BuzzTheory’s Khali Henderson to Serve on Board of CompTIA’s Emerging Technology Council

BuzzTheory’s Khali Henderson to Serve on Board of CompTIA’s Emerging Technology Council

by BuzzTheory Team | Jan 11, 2021 | Blog, Press Release, Uncategorized

BuzzTheory announced today that senior partner Khali Henderson has joined the board of CompTIA’s Emerging Technology Council. “Emerging technology is the heartbeat of business innovation,” said Khali Henderson. “No organization is doing more to...
Khali Henderson to Serve as an Advisor to Aspire2STEAM

Khali Henderson to Serve as an Advisor to Aspire2STEAM

by BuzzTheory Team | Aug 16, 2020 | Blog, Press Release, Public Relations, Uncategorized

BuzzTheory senior partner Khali Henderson will serve as an Advisor to Aspire2STEAM, where she will provide guidance to the humanitarian organization committed to women’s leadership development and scholarships. “I’ve seen the positive impact of Aspire2STEAM’s...
PR 101: 10 Things Editors Hate (and 6 They Like) About Your B2B PR Pitches

PR 101: 10 Things Editors Hate (and 6 They Like) About Your B2B PR Pitches

by Khali Henderson | Apr 10, 2020 | Blog, Uncategorized

Earned media is more valuable today than it has ever been — boosting SEO, delivering third-party credibility, building your brand and, of course, dramatically expanding your company’s reach. Those are all PR 101 basics. At the same time, earning those media placements...

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