About buzzTheory

Part consultancy. Part agency. All results.

About BuzzTheory

Customers, Commitment, Community

Leadership TEAM

Khali Henderson

Khali Henderson

Senior Partner, Chief Content Officer

Khali Henderson has more than 30 years of marketing, communications and content development experience in the technology space. Perhaps best known for her leadership in the telecom and IT industry’s leading channel media and events brands, Khali is one of the country’s foremost experts on channel strategy and marketing. 

At BuzzTheory, Khali heads up business development and serves as chief content officer. Khali also sits on the prestigious, invitation-only Forbes Agency Council, is the vice-chair of CompTIA’s emerging technology council, is a strategic adviser to Aspire2STEAM.org, and has recently served on the boards of Cloud Girls and Women in the Channel. Khali was named by Forrester Research as one of the five most recommended channel marketing and PR experts in the world. She’s served on a number of technology industry association boards and advisory councils throughout her career. 

An avid fan of both science and science fiction, you’re as likely to encounter Khali at a Comicon or Star Trek event as you are a cutting-edge technology symposium. Her favorite pastimes are reading and hanging out with her husband, four sons, two cats and their dog, Dash.

Casey Freymuth

Casey Freymuth

Managing Partner, Chief Strategy Officer

 

Casey Freymuth is a strategy and marketing executive specializing in high-tech markets, disruptive and rapidly evolving technologies, and value generation. His client list includes many of the world’s best-known brands, as well as emerging market leaders, their investors and the media that cover them.

With deep roots in management consulting and analysis, Casey has extensive experience in identifying growth opportunities and helping clients position their companies to capture, retain and defend revenue and market share, and to bring their internal operations in line with marketing and positioning objectives.

At BuzzTheory, he advises clients on a wide range of strategic and marketing matters and is responsible for BuzzTheory’s operations. He also serves on UC Riverside’s Design Thinking Advisory Council. An enthusiast for all things tech, Casey lives in Phoenix with his family, pets and countless gadgets.

CARA SIEVERS

CARA SIEVERS

Content Director, Communications Strategist

 

Cara Sievers is a communications strategist and content manager with extensive marketing, PR and editorial experience. She’s well-versed in marketing and communications planning, journalism, editing, executive communications coaching, branding, advertising, public relations, crisis communications management,  employee and partner engagement and change management. Cara’s worked for global and emerging brands, non-profits and marketing agencies, and has both written for and managed business, consumer and tech media properties.

As BuzzTheory’s Content Director, Cara helps to develop, manage and execute strategic communications and marketing programs. A lover of all things creative, Cara is an active painter in Memphis, Tenn., where she lives with her husband and two young boys. 

Israel Laveaga

Israel Laveaga

Art Director, Brand Strategist

 

Israel Laveaga leads BuzzTheory’s creative and design practice. A visual artist with heavy experience across the technology sector and complex distribution channels, Israel has built and worked for leading provider and media brands, including Ingram Micro and Informa, and helped to establish leading expo brands such as the Channel Partners Conference & Expo.

A self-described “designer nerd,” Israel loves color, typography and contributing to BuzzTheory’s team of visual, technical and content creatives. His skills range from strategic areas, such as branding, art direction and digital marketing campaigns, to heavy tactical skills including layout, event design and social media. Israel is perpetually positive, a natural mentor in all things design and a consummate learner. Israel lives with his wife and dog, Chip, in the Phoenix area.

Leez May

Leez May

Director of Marketing Programs and Events

 

Leez May is a marketing program and events executive with a focus on revenue generation and brand building for B2B companies. A data-oriented process manager well-versed in business processes analysis and solutions development, Leez has strong project management and digital marketing skills in advertising, marketing strategy, strategic partnerships, marketing automation and social media marketing. She holds certifications in numerous marketing and social automation technologies, has extensive experience in all aspects of live event management, and is a certified virtual events professional.

As BuzzTheory’s Director of Marketing Programs and Events, Leez is responsible for client success operations. Leez is an avid runner and axe-throwing enthusiast, and lives in Phoenix with her son, two daughters and cat.

Arien Freymuth

Arien Freymuth

Director of IT & Multimedia, Chief Code Jockey

 

Arien Freymuth is an IT and software expert with extensive experience in procuring, developing, integrating and troubleshooting digital marketing applications and multimedia platforms and services for BuzzTheory clients. He has successfully launched or co-managed many technology-driven marketing activities and campaigns for companies large and small, including websites, information portals, landing pages, digital ads, television and radio commercials, and more.

Arien holds a variety of technical credentials in areas such as database design, JavaScript, web design, networks, security, project management and Java programming. He developed BuzzTheory’s groundbreaking fixed-fee maintenance solution that affordably tackles the multidimensional challenges of website, theme and plugin maintenance. Arien spends his free time hiking, sailing and traveling.

The anti-agency

(Y)our story

BuzzTheory was founded by veteran technology industry business strategists, marketing and content experts. We help you build, retain and monetize relationships with customers, sales partners, media and investors. We do that through exceptional planning, storytelling, world-class technical tools and constant testing and refinement.

BuzzTheory insight, expertise and services are delivered through an “anti-agency” engagement model that gives you predictable budgets, on-demand access to the right expertise and services at the right time, and a reliable partner that can help you through all of your company’s objectives and growth stages. 

Marketing Agency Engagement Model

Megabrands, Disruptors and Up-and-comers

Sample Clients

Community and charity involvement

  Giving Back

Philanthropy

BuzzTheory directly supports numerous industry organizations and community charities. We also develop and support client community and charity activities. 

BuzzTheory supports and nurtures community and charity involvement throughout our organization and on behalf of clients. These activities include opportunity and professional development for underrepresented communities and demographics, support for ongoing battles against cancer and other diseases, and emergency-relief activities in the wake of natural disasters.

Current non-profits directly supported by BuzzTheory staff on weekly basis include:

 

  ManageMENT TEAM

Khali Henderson

Khali Henderson Senior Partner, Chief Content Officer

Casey Freymuth

Casey Freymuth Managing Partner, Chief Strategy Officer

Cara Sievers

Cara Sievers Content Director, Communications Strategist

Israel Laveaga

Israel Laveaga Art Director, Brand Strategist

Leez May

Leez May Director of Marketing Programs and Events

Arien Freymuth

Arien Freymuth Director of IT & Multimedia, Chief Code Jockey

Dylan Crawford

Dylan Crawford Client Success Manager, Multimedia Manager

Keith Strickland

Keith Strickland Digital Marketing Manager, SEO Strategist

Seth Edward

Seth Edward Social Media Manager