Generative Engine Optimization (GEO) Services
Generative Engine Optimization (GEO)
SEARCH TRAFFIC WILL FALL BY 50% BY 2028.
COMPETE NOW for its replacement
AI-based generative search engines are disrupting the search landscape, cutting traditional search engine traffic by 50% by 2028, according to Gartner.
We’ve infused our strategies, content and processes with new, innovative approaches that optimize content for both traditional search engines and their newer, generative counterparts. And our clients are already reaping the rewards.
Generative Engine Optimization FAQs
What is Generative Engine Optimization?
Generative Engine Optimization (GEO) establishes and optimizes visibility within generative search engine results.
Why does GEO matter?
According to Gartner, AI chatbots and generative engines like Perplexity, ChatGPT, Claude, Google SGE and Microsoft Copilot will reduce traditional search engine traffic by as much as 50% or more by 2028. GEO provides an opportunity for companies to appear as featured sources in those generative results.
How can BuzzTheory help my company adapt?
AI is fast-moving and highly disruptive. Few agencies know what GEO is, never mind how to compete for it. BuzzTheory is already winning high-value generative engine placements for clients. And we’re logging SEO wins for those same clients. That’s important because search traffic will continue to present a significant revenue opportunity for years to come.
A Forrester study of 25,000+ agencies named BuzzTheory a Global Top 5 Channel Marketing & PR Firm.
Generative AI will strip away 50% or more of search traffic by 2028.
Source: Gartner, December 2023
Compete For High-Value Placements
GEO SUCCESS INVOLVES On-Page & Off-Page Factors
The probability of securing a featured GEO result – in generative text copy, lists or featured sources (think: generative snippets) – is influenced by both on-page/site and off-page/site factors. For BuzzTheory clients, the foundational practices we’ve built into in RevGen 2.0 significantly influence GEO results. Additionally, many factors that influence GEO are complementary to SEO optimization.
What Do GEO Results Look Like?
The examples below from two leading generative engines (Perplexity and Google SGE) are real-life results featuring BuzzTheory clients as top reference sources.
You Need to Act Now
Early days or not, you can’t afford to take a wait-and-see approach to addressing generative AI disruption. Analysts forecast rapid reductions in search traffic, which will impact your organic traffic and your PPC game. Act now and make adjustments as the market evolves.