Generative Engine Optimization (GEO) Services

Generative Engine Optimization (GEO)

SEARCH TRAFFIC WILL FALL BY 50% BY 2028.

 

 

 

COMPETE NOW for its replacement

AI-based generative search engines are disrupting the search landscape, cutting traditional search engine traffic by 50% by 2028, according to Gartner.

We’ve infused our strategies, content and processes with new, innovative approaches that optimize content for both traditional search engines and their newer, generative counterparts. And our clients are already reaping the rewards.

Generative Engine Optimization FAQs

What is Generative Engine Optimization?

Generative Engine Optimization (GEO) establishes and optimizes visibility within generative search engine results.

Why does GEO matter?

According to Gartner, AI chatbots and generative engines like Perplexity, ChatGPT, Claude, Google SGE and Microsoft Copilot will reduce traditional search engine traffic by as much as 50% or more by 2028. GEO provides an opportunity for companies to appear as featured sources in those generative results.

How can BuzzTheory help my company adapt?

AI is fast-moving and highly disruptive. Few agencies know what GEO is, never mind how to compete for it. BuzzTheory is already winning high-value generative engine placements for clients. And we’re logging SEO wins for those same clients. That’s important because search traffic will continue to present a significant revenue opportunity for years to come.

Mark Porter

Working with BuzzTheory has shown me how to fully understand and articulate the power of effective marketing and the strategic value it represents. By first understanding the journey that we were about to undertake, and then working with them to consistently execute to the roadmap, we accomplished far more than we ever would have alone.

Mark Porter
High Wire Networks President and CEO
Christopher Trapp

I had some skepticism with respect to PR based on my experience working with other firms. Our initial engagement with BuzzTheory exceeded my every expectation. Thank you for being our partner and I look forward to continuing to work together.

Christopher Trapp
UPSTACK CEO
Stacy Conrad

When the Alliance of Channel Women needed communications support, we went to BuzzTheory. Not only were they intimately involved in our mission, they have been instrumental in establishing our voice, driving press engagements, getting book publishing deals and coverage in the likes of Fortune Magazine, Channel Partners and others.

Stacy Conrad
Former Alliance of Channel Women President
Craig Patterson

BuzzTheory is the full package – strategy, content, creative, PR, digital and events all aligned toward our goals in a genuine partnership. I can’t recommend them strongly enough.

Craig Patterson
Aryaka Networks Channel Chief
Rebecca Rosen

There is no other company that understands our industry or the partner community better. BuzzTheory has my highest recommendation.

Rebecca Rosen
Cox Field Marketing Director
Ray Napoletano

We started working with BuzzTheory years ago, and they have provided exceptional marketing support and helped us tremendously in many areas. Their creative marketing talent, industry contacts and abilities have been a big part of our very successful sales and revenue growth.

Ray Napoletano
Reinvent Telecom Vice President of Sales
Heather Tenuto

BuzzTheory has been a true content partner to Zift, helping us improve our SEO and thought leadership with channel subject matter expertise. They really know their stuff.

Heather Tenuto
Zift Solutions CRO
Raquel Wiley

I have the fortune of working with the BuzzTheory team for various projects, which they overdeliver on every time, without fail. Their knowledge and expertise are second to none.

Raquel Wiley
NetFortris Vice President of Marketing
Karen Mathis

Unlike agencies and consultancies we’ve encountered in the past, BuzzTheory understands our services and how to market them, and we can directly attribute their activities to sales. They deliver outstanding results in content marketing, website engagement, SEO, SEM and lead-gen.

Karen Mathis
APX Net Director of Sales and Marketing Operations
Marla Ellerman

The team at BuzzTheory engineered huge conference growth for us—during the pandemic!

Marla Ellerman
MPC CEO
Jeff Ross

BuzzTheory’s reputation is well-deserved. They helped us crystallize our brand and value into go-to-market messaging that drives sales and unifies our employees around client outcomes.

Jeff Ross
FlexIP Solutions CEO
Brian Leonard

Finding marketing experts who really understand the channel model, can incorporate thousands of tech solutions in the marketplace and will integrate the finer points of deep marketing fundamentals is tough. Khali and the BuzzTheory crew are on another level. I strongly recommend them to any vendor or partner wanting to boost their story and make a real impact in the tech scene.

Brian Leonard
Procure IT CMO
Curt Allen

They really are the best of the best.

Curt Allen
EagleTEQ Managing Partner; Former Channel Chief, Vonage, Windstream
Shannon McCormack

BuzzTheory created the best-performing campaign in our ad network’s more than 20-year history.

Shannon McCormack
iAgent Network CEO
Rachel Turkus

BuzzTheory has gone above and beyond any consulting content team I’ve ever worked with.

Rachel Turkus
CyberReef Senior Vice President of Sales and Marketing
David Ansehl

The BuzzTheory approach to working with companies is to create a true partnership. Developing a trusting, relationship-based partnership elevates BuzzTheory over other companies that take a transactional approach. We tend to not think of them as just a company but as an extension of our business.

David Ansehl
Reinvent Telecom Director of Channels
Forbes Agency Council
Design Thinking Advisory Board
CompTIA Emerging Tech Council
cloud girls advisory board
Alliance of Channel Women
Aspire2STEAM.org
tech4change logo
MarTech Award logo

A Forrester study of 25,000+ agencies named BuzzTheory a Global Top 5 Channel Marketing & PR Firm.

Revenue Marketing Engine
Generative AI will strip away 50% or more of search traffic by 2028.

Source: Gartner, December 2023

Compete For High-Value Placements

GEO SUCCESS INVOLVES On-Page & Off-Page Factors

The probability of securing a featured GEO result – in generative text copy, lists or featured sources (think: generative snippets) – is influenced by both on-page/site and off-page/site factors. For BuzzTheory clients, the foundational practices we’ve built into in RevGen 2.0 significantly influence GEO results. Additionally, many factors that influence GEO are complementary to SEO optimization.

What Do GEO Results Look Like?

The examples below from two leading generative engines (Perplexity and Google SGE) are real-life results featuring BuzzTheory clients as top reference sources.

Sample of Generative Engine Optimization Results - Perplexity
Google SGE Generative Search Result

You Need to Act Now

Early days or not, you can’t afford to take a wait-and-see approach to addressing generative AI disruption. Analysts forecast rapid reductions in search traffic, which will impact your organic traffic and your PPC game. Act now and make adjustments as the market evolves.

Ready to Get Your GEO Game On?