B2B Marketing Services

BuzzTheory is a strategic marketing consultancy and full-service digital agency. This dual-firm approach enables us to be a true partner to your company, delivering the precise level of support you need.

B2B Marketing Agency

How We’re different

About
our services

BuzzTheory operates on an “anti-agency” model that delivers exceptional results based on five core differentiators:

Strategy

We help you evaluate your competitive position at both the company and the product level, and then develop go-to-market strategies, channel marketing and sales engagement strategies, content and messaging strategies, brand strategies and multimedia strategies. We do this for some of the biggest names in tech, media and even other agencies. And we do it for up-and-coming brands, too.

Content Expertise

The single-biggest factor in the success of any of your marketing projects is content that attracts and retains prospects, sales partners and customers. BuzzTheory was established by the content experts who built some of the largest media properties and events in the tech world. 

Revenue Focus

Thanks to our channel marketing and sales enablement chops, we were revenue marketers before revenue marketing was a thing. That ability to drive conversions throughout your sales and marketing process ensures that you see ROI, buy-in across the C-Suite and maximum possible value from your content assets.

Built for Your Needs, Not Ours

Our proprietary points system gives you fixed pricing along with unprecedented transparency and budget accuracy, and places the burden of project organization and efficiency on us, not on you. We also use top-tier tools so you can eliminate the shadow software purchases you need with other agencies.

Risk-Free Engagement

We have extraordinary customer retention by any measure—beating even the high end of industry averages across the board. How? By earning your business every month. Yes, we develop long-term strategic plans and offer repeat and volume-based incentives as our partnership grows. But we also offer a 30-day cancellation window that keeps our team on its toes, our partnership in alignment, and makes working with BuzzTheory an easy decision. 

Exceptional

Services

Through a catalog that’s more than 500 line-items deep, BuzzTheory delivers core strategic, content, digital marketing, multimedia and event support services. Broad categories include:

Strategy

Marketing Strategy Services
  • SWOT
  • Competitive Analysis
  • Brand Audit
  • SEO Audit
  • Channel Audit
  • Content Strategy
  • Lead-Gen Strategy
  • Revenue Marketing Strategy
  • Channel Marketing Strategy
  • Product Launch Strategy
  • Channel Program Launch
  • Sales Enablement Strategy
  • Media Relations Strategy
  • SEO Strategy
  • SEM Strategy
  • PPC Strategy
  • Buyer Personas
  • Ideal Customer Profiles
  • Digital Marketing Strategy
  • Website Planning
  • Portal Planning
  • Analytics & Dashboards

 

Content

Content Writing Services
  • Content Marketing Strategy
  • Content Monetization
  • Content for Revenue Marketing
  • Content For SEO
  • Content Calendars
  • Blogs
  • Social Content
  • Lead Magnet Content
  • Email Campaigns
  • Newsletters
  • Ad Content
  • PPC Content
  • Content Cities
  • Content Gap Assessment
  • Flyers
  • User Guides
  • White Papers
  • eBooks
  • Battlecards
  • Billboard and Outdoor Ads
  • Direct Mailers
  • Bill Stuffers
  • Infographics
  • Podcast Scripts
  • Video Scripts
  • Voiceover Scripts
  • Radio Ad Scripts
  • Television Ad Scripts
  • Webinar Scripts
  • Presentations

 

Branding & Creative

Branding & Creative Services
  • Mission Statements
  • Promise, Purpose and Value Propositions
  • Logo Design
  • Brand Messaging
  • Brand Guidelines
  • Taglines
  • Campaign Slogans
  • Campaign Themes
  • Event Themes
  • Messaging Matrix
  • Fleet Wraps
  • App Store Profiles
  • Website Pages
  • Stationery
  • Iconography
  • Photography Style
  • Video Style
  • Promotional Items
  • Remarketing Design
  • Themes and Templates
  • App Store Graphics
  • Website Design
  • Landing Page Design
  • SEO/SEM Design
  • All Things Print

 

Ready to Rev Up Your Marketing Engines?

Get in touch with an agency that gets it.

Digital Marketing

Digital Marketing Services
  • SEO Marketing
  • SEM Marketing
  • PPC Marketing
  • Social Ads
  • Lead Generation
  • Marketing Automation
  • Digital Ad Testing
  • Email Marketing
  • Drip Campaigns
  • Nurture Campaigns
  • Newsletter Management
  • Lead Scoring
  • List Management
  • A/B Testing
  • Local SEO
  • National SEO
  • Video SEO

 

Multimedia

Multimedia Services
  • Video Production
  • Video Editing
  • Video Promotion
  • Video Advertisements
  • Content-to-Video
  • Podcast Production
  • Podcast Editing
  • Podcast Promotion
  • Lighting Design
  • Sound Design
  • Soundscapes
  • Voiceovers
  • Animations
  • Demos
  • Webinars
  • Live Event Videos
  • Event Promotion Videos
  • Multimedia Platform Optimization

 

Channel Marketing

Channel Marketing Services
  • To-Channel Marketing
  • Through-Channel Marketing
  • Distributor Marketing
  • Channel Partner Recruitment
  • Channel Distribution
  • Ideal Partner Profiles
  • Channel Enablement
  • White-Label Content
  • White-Label Campaigns
  • SPIFF and Promo Promotion
  • Channel Media Relations
  • Channel Event Management
  • Channel Advertising
  • Channel Digital Programs
  • Channel Event Promotions
  • Awards Programs and Presidents Clubs

 

Revenue Marketing

Revenue Marketing Services
  • Revenue Marketing Programs
  • Digital Revenue Acceleration
  • Sales and Marketing Alignment
  • Sales Partner Alignment
  • Conversion Rate Optimization
  • Sales Enablement Materials
  • Sales Enablement Campaigns
  • Social Proof Campaigns

 

Questions about our services?

We’d love to answer them.

Web & Technical

Web & Technical Services
  • Technical SEO
  • Website Development
  • Webpage Development
  • CRM Integrations
  • CRM Setup
  • Code Development
  • Platform Integrations
  • Website Troubleshooting
  • Hosting and Hosting Troubleshooting
  • DNS Management
  • Google Analytics Setup
  • Google Search Console Setup
  • App Store Listings and Support
  • Analytics Dashboard Setup and Troubleshooting
  • LMS Deployment
  • LMS Management
  • Portal Development

 

Social Media

Social Media Marketing Services
  • Social Media Posts
  • Social Media Campaigns
  • Social Ads
  • Social Media Videos
  • Social Media Sponsorships
  • Influencer Relations
  • Engagement and Analytics

     

    Media & PR

    Media & PR Services
    • Press Releases
    • Press Kits
    • Media Briefing Decks
    • Press FAQs
    • Press Pitching
    • Analyst Pitching
    • Analyst Relations
    • Media Training
    • Written Interviews
    • Media Responses
    • Bylines
    • Interview Prep Materials
    • Executive Bios
    • Company Boilerplates
    • Award Applications
    • Speaking Applications

     

    Events

    Event Services
    • Show Themes
    • Agendas
    • Corporate Events
    • Partner Summits
    • Virtual Events
    • Workshops
    • Seminars
    • Lunch and Learns
    • Events Within Events
    • Receptions and Parties
    • Awards Dinners
    • VIP Dinners
    • Programs
    • Signage
    • Speechwriting
    • Email and Print Invitations
    • Mobile Apps
    • Sponsor Promotions and Messages
    • Event Recruitment Campaigns
    • Eventbrite Management
    • Event Landing Pages and Website Copy
    • Exhibit Maps and Mobile Apps
    • Sponsorship Prospectus
    • Presentation Scripts and Outlines
    • Webinar Scripts
    • Directional Themes
    • Presentations
    • Room Drops
    • Press Tours
    • Advisory Board Meetings
    • Groundbreaking Events
    • Charity Events

     

    Strategic Communications

    Strategic Communications
    • Partner Engagement
    • Employee Engagement
    • Executive Communications
    • Qualitative Audience Analysis
    • Change Management
    • Crisis Communications
    • Internal Communications