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Why BuzzTheory Channel Marketing Agency

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Why
BuzzTheory

Why BuzzTheory Channel Marketing

We take the complexity out of revenue marketing, technology marketing and channel marketing
so you can:

  • Build your brand value and demand-gen engines with end-to-end services: content, creative, digital, video, social media, public and media relations.
  • Simplify your engagement with transparent, fixed pricing, tiered service packages, strategic planning and turnkey execution.
  • Bridge the gap between your marketing and sales initiatives with cohesive “to-channel” and “through-channel” campaigns.
  • Access effective “Marketing as a Service,” whether you’re an industry giant or an up-and-coming brand.
  • Extend your marketing team with diversified talent, skills and problem-solving experience.

What our clients say…

Marla Ellerman

The team at BuzzTheory engineered huge conference growth for us—during the pandemic!

Marla Ellerman
MPC CEO
Heather Tenuto

BuzzTheory has been a true content partner to Zift, helping us improve our SEO and thought leadership with channel subject matter expertise. They really know their stuff.

Heather Tenuto
Zift Solutions CRO
Rebecca Rosen

There is no other company that understands our industry or the partner community better. BuzzTheory has my highest recommendation.

Rebecca Rosen
Cox Field Marketing Director
Rachel Turkus

BuzzTheory has gone above and beyond any consulting content team I’ve ever worked with.

Rachel Turkus
CyberReef Senior Vice President of Sales and Marketing
David Ansehl

The BuzzTheory approach to working with companies is to create a true partnership. Developing a trusting, relationship-based partnership elevates BuzzTheory over other companies that take a transactional approach. We tend to not think of them as just a company but as an extension of our business.

David Ansehl
Reinvent Telecom Director of Channels
Brian Leonard

Finding marketing experts who really understand the channel model, can incorporate thousands of tech solutions in the marketplace and will integrate the finer points of deep marketing fundamentals is tough. Khali and the BuzzTheory crew are on another level. I strongly recommend them to any vendor or partner wanting to boost their story and make a real impact in the tech scene.

Brian Leonard
Procure IT CMO
Stacy Conrad

When the Alliance of Channel Women needed communications support, we went to BuzzTheory. Not only were they intimately involved in our mission, they have been instrumental in establishing our voice, driving press engagements, getting book publishing deals and coverage in the likes of Fortune Magazine, Channel Partners and others.

Stacy Conrad
Former Alliance of Channel Women President
Curt Allen

They really are the best of the best.

Curt Allen
EagleTEQ Managing Partner; Former Channel Chief, Vonage, Windstream
Christopher Trapp

I had some skepticism with respect to PR based on my experience working with other firms. Our initial engagement with BuzzTheory exceeded my every expectation. Thank you for being our partner and I look forward to continuing to work together.

Christopher Trapp
UPSTACK CEO
Karen Mathis

Unlike agencies and consultancies we’ve encountered in the past, BuzzTheory understands our services and how to market them, and we can directly attribute their activities to sales. They deliver outstanding results in content marketing, website engagement, SEO, SEM and lead-gen.

Karen Mathis
APX Net Director of Sales and Marketing Operations
Mark Porter

Working with BuzzTheory has shown me how to fully understand and articulate the power of effective marketing and the strategic value it represents. By first understanding the journey that we were about to undertake, and then working with them to consistently execute to the roadmap, we accomplished far more than we ever would have alone.

Mark Porter
High Wire Networks President and CEO
Craig Patterson

BuzzTheory is the full package – strategy, content, creative, PR, digital and events all aligned toward our goals in a genuine partnership. I can’t recommend them strongly enough.

Craig Patterson
Aryaka Networks Channel Chief
Ray Napoletano

We started working with BuzzTheory years ago, and they have provided exceptional marketing support and helped us tremendously in many areas. Their creative marketing talent, industry contacts and abilities have been a big part of our very successful sales and revenue growth.

Ray Napoletano
Reinvent Telecom Vice President of Sales
Raquel Wiley

I have the fortune of working with the BuzzTheory team for various projects, which they overdeliver on every time, without fail. Their knowledge and expertise are second to none.

Raquel Wiley
NetFortris Vice President of Marketing
Shannon McCormack

BuzzTheory created the best-performing campaign in our ad network’s more than 20-year history.

Shannon McCormack
iAgent Network CEO
Jeff Ross

BuzzTheory’s reputation is well-deserved. They helped us crystallize our brand and value into go-to-market messaging that drives sales and unifies our employees around client outcomes.

Jeff Ross
FlexIP Solutions CEO
Forbes Agency Council
Design Thinking Advisory Board
CompTIA Emerging Tech Council
cloud girls advisory board
Alliance of Channel Women
Aspire2STEAM.org
tech4change logo
MarTech Award logo

A Forrester study of 25,000+ agencies named BuzzTheory a Global Top 5 Channel Marketing & PR Firm.

So Long, Headaches

The anti-agency
engagement
Model

We’ve turned the marketing agency model on its head. Our proprietary, points-based system delivers transparent, predictable pricing that empowers you to:

Runaway Tasks Marketing

Stop Runaway Tasks

The burden of efficiency falls on us, not you and your team.

Marketing Budget

Budget Accurately

We eliminate cost variability and adapt to your needs—not the other way around.

No Quotas Marketing Agency

Rest Easy at Night

We don’t have quotas, billable hours or other conflicts that might inflate invoices.

Month to Month Agency

Avoid Lock-in

Respond to changes in priorities or unforeseen needs that arise along the way.

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Nerds On Tap

Technology
Marketing
Talent

Technology Marketing Experts

Finding a marketing partner that understands your technology and can communicate its value is like searching for the proverbial needle in a haystack.

We get technology. Business clients, tech media, trade associations and even other agencies consult us to help them understand, plan and develop high-value content for many of the world’s largest brands. So, when you work with BuzzTheory, you’re gaining decades of expertise to help push your technology to market, build your brand, win and retain customers, and recruit and activate sales partners.

Meet the Team

Mad Skillz

Channel
Marketing
Chops

Channel Marketing Specialists
Channel marketing is the most complex form of marketing, especially when targeting indirect sales channels (aka “the channel”).
According to Forrester, less than 1% of firms that advertise the ability to deliver channel marketing and PR can do it. That’s just 85 of 25,000+. And only 13 firms in the world excel at it. BuzzTheory made every cut, and our practice lead was named one of the five most recommended executives in the world.
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Secret Sales Weapon

Revenue
Marketing
Roots

Revenue Marketing
Thanks to our tech channel marketing roots, we were experts in revenue marketing before it was a thing.

Our ability to help you align sales and marketing, and franchise content across all of your platforms and distribution channels, delivers a uniquely effective revenue marketing solution. From lead-generation to sales activation, we help you close and retain customers—whether they make purchasing decisions online or in consultation with your sales teams.

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Want a
marketing
partner
that gets it?

Let's Talk!