Channel and Revenue Expert To Deliver “Stop the Silent Deal Killer in Partner Sales: How To Make Buyer AI Your Ally in AI-Mediated Deals,” at AI in the Channel Virtual Summit
PHOENIX — July 15, 2026 — B2B revenue marketing consultancy BuzzTheory announced today that Senior Partner Khali Henderson will discuss the impact of B2B Buyer use of AI on vendors and their sales partners at next week’s AI in the Channel Virtual Summit on July 21 at 1:20 p.m. EDT.
Henderson’s presentation will feature a preview of new AI Revenue Institute (AIRI) research from its forthcoming report, “The AI-Powered B2B Buyer Has Arrived.” Henderson, a senior partner at BuzzTheory, is a co-founder and senior analyst at AIRI.
She will also feature sample AI reputation and vetting intelligence from AI RevX™, a pioneering AI revenue optimization service designed to help B2B companies compete for visibility, validation and recommendation as AI reshapes search and purchasing behavior.
Henderson’s presentation, “Stop the Silent Deal Killer in Partner Sales: How To Make Buyer AI Your Ally in AI-Mediated Deals,” addresses the impact of near-universal adoption of AI by B2B purchasers and purchasing influencers.
Henderson will answer vital questions about through-partner revenue motions, including:
- How, and how often, B2B buyers use AI to vet recommendations and referrals from sales partners
- How buyers respond to AI vetting of sales-partner-recommended vendors
- How to make AI a partner sales ally instead of an obstacle
About BuzzTheory
BuzzTheory is a B2B revenue marketing consultancy specializing in AI-era revenue optimization, direct revenue generation and channel marketing. Using its proprietary AI RevX platform and methodology, the firm helps B2B companies capture pipeline across AI-driven buyer journeys, partner ecosystems and direct sales motions. Recognized by leading analysts and media, including Forrester (Global Top 13 for channel marketing and PR), MarTech Outlook (Global Top 10) and Canalys, BuzzTheory delivers comprehensive revenue activation planning and execution. Learn more at www.buzztheory.com.
Media Contact
Khali Henderson
Senior Partner
BuzzTheory
480.848.6726
khenderson@buzztheory.com