In-person trade shows are coming back full force in the tech space. For decades – as an event host, exhibitor and B2B technology marketing agency – I’ve had a front-row seat to trade show experiences and why some participants consistently outperform the rest in trade...
In this Women in Tech interview with Julian Lee of e-ChannelNews, Khali Henderson, Senior Partner of technology and channel marketing firm BuzzTheory, discusses: • The unusual path that has placed her at the center of the tech revolution • Her personal journey as a...
Think channel marketing is challenging? Try adding channel PR to the mix. Forrester found that, among 25,000 public relations firms and tens of thousands more marketing firms with public relations arms, only 85 had the knowledge and experience necessary to manage the...
