Think channel marketing is challenging? Try adding channel PR to the mix. Forrester found that, among 25,000 public relations firms and tens of thousands more marketing firms with public relations arms, only 85 had the knowledge and experience necessary to manage the complexities of channel public relations. That’s less than one percent.
But Forrester didn’t stop there. To find the top firms, they surveyed journalists, editors, publishers and owners, as well as channel consultants the world over. Thirteen leading PR firms around the globe (of tens of thousands). BuzzTheory is proud to have made the cut.
But we’re even more proud that Khali Henderson was named to the handful of experts named to their “most recommended” list. Khali has been on the other side of the desk herself as a technology editor-in-chief and continues to advise media companies today.
Congratulations Khali! This recognition is well deserved!