We’re all familiar with the depiction of someone spinning a thousand plates in the air – if you focus too much on one, the others will fall. Every marketer knows how this feels. We give our attention – blood, sweat, and tears – to a nascent project, nourish it, watch...
In the world of content, writing without adhering to elements of style is frowned upon, unrefined and maybe even a tad feral. And before you think, “I’m not a writer; this doesn’t apply to me,” I have some news – it applies to pretty much everyone. You most likely...
What technology marketing firms and practitioners can do about content that doesn’t connect and convert. Let’s talk about the “c” word. Conversions cause as much finger-pointing and debate in marketing as that troublesome acronym that starts with “R” and ends in “I.”...
Of all the changes coming to digital marketing, none may be more impactful and controversial than Google’s phase-out of third-party cookies on Chrome browsers (Google’s most recent announcement). Advertisers have been using third-party cookies to collect...
You’ve seen it before—the shifting in the seat, the looking at the watch, the perplexed stare—all things customers do when you bring up new and emerging technology. They think it’s too complicated. Or too new. Or that it’s just for hobbyists. Or, or, or, or… Whatever...
CX Veteran Brings Project- and Client-Management Expertise to High-Tech Channel Marketing Agency PHOENIX – May 23, 2022 — BuzzTheory, a full-service marketing strategy and consulting company specializing in to- and through-channel marketing, announced that Tom...
