You’ve seen it before—the shifting in the seat, the looking at the watch, the perplexed stare—all things customers do when you bring up new and emerging technology. They think it’s too complicated. Or too new. Or that it’s just for hobbyists. Or, or, or, or… Whatever they think, they’re sure they don’t need it, even when they do. The bottom line is that most business people fail to see how innovative technologies can help their businesses generate revenue, lower costs and eliminate headaches.
Marketing—or rather, the right kind of marketing—can help. Here are five tips that’ll help you get on the right path…
