BuzzTheory’s Casey Freymuth to Serve on UC Riverside Design Thinking Advisory Board

Jan 22, 2021

BuzzTheory MP Serves on UCR Design Thinking Advisory Board

BuzzTheory announced today that managing partner Casey Freymuth will join the advisory board for the Design Thinking Executive Program at University of California Riverside Extension, where he will provide guidance and feedback on program content and delivery.

“Design thinking’s human-centric focus on innovation is more relevant today than it has ever been,” said Freymuth. “UC Riverside Extension has developed a market-leading program that serves executives and creative professionals at brands that are globally recognized for thought leadership and innovation. I look forward to working with other business executives and strategists to help the UCR team continue to develop and refine the program for today’s business demands.”

Freymuth has extensive experience in strategic planning and execution for technology services companies. At BuzzTheory, he oversees the firm’s strategic advisory services as well the company’s operations.

The Design Thinking Program at UC Riverside Extension is a leading executive education program that focuses on the practical application of design thinking, Key takeaways of the program include:

  • Customer Research Methods – segmentation, persona, emotional response, feedback
  • Data Analytics – predictive and prescriptive analytics
  • Innovation Tools – refinement, iteration and testing
  • Measurement & ROI – success criteria and experience key performance indicators (KPIs)

The program’s clients include Adobe, Salesforce, Oracle, Prudential, Merck, Allstate, Comcast, AIG, Voya Financial, Tiffany & Co., among others.