Why Your B2B Tech Marketing Doesn’t Convert

Why Your B2B Tech Marketing Doesn’t Convert

What technology marketing firms and practitioners can do about content that doesn’t connect and convert. 2025 Update: Google’s AI features reduce clicks for commodity answers, and the March 2024 core + spam policy updates target scaled/unoriginal content. Bottom line:...
10 B2B Technology Marketing Tips for 2022

10 B2B Technology Marketing Tips for 2022

Five tips for tech companies – and five for the B2B marketing agencies that serve them – to navigate marketing in 2022 As 2022 cranks up, our strange pandemic paradox continues. On the one hand, COVID seems to be dragging on forever, with Omicron being the latest...
10 Benefits of Adding Videos to Your Content

10 Benefits of Adding Videos to Your Content

Atomizing your content — or breaking it into smaller pieces — is a chief driver of video marketing (explainers, interviews, speeches), video blogs (vlogs), and podcasting. Leveraging a piece of multimedia content as an anchor point from which you can create multiple...