In-person trade shows are coming back full force in the tech space. For decades – as an event host, exhibitor and B2B technology marketing agency – I’ve had a front-row seat to trade show experiences and why some participants consistently outperform the rest in trade...
How to raise your content game, lower your costs and free your firm from chaos Marketing departments in technology firms have long been notorious for turnover. It’s challenging in the best of times to find and retain skilled communicators that take tech-based...
In this Women in Tech interview with Julian Lee of e-ChannelNews, Khali Henderson, Senior Partner of technology and channel marketing firm BuzzTheory, discusses: • The unusual path that has placed her at the center of the tech revolution • Her personal journey as a...
Work From Home has become overwhelmingly prevalent since the outbreak of COVID. More people need to work from home and are proactively making home purchase choices with this new, often preferred, working situation in mind, further decentralizing our workforce, thanks...
Five tips for tech companies – and five for the B2B marketing agencies that serve them – to navigate marketing in 2022 As 2022 cranks up, our strange pandemic paradox continues. On the one hand, COVID seems to be dragging on forever, with Omicron being the latest...
The scope of traditional IP-based networks is expanding to include HVAC, lighting, surveillance and many other systems within buildings and other structures. This transformation is opening a lot of doors for MSPs and other tech companies to do more with their...
