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Employee Engagement: A Vital Piece of Your Marketing Strategy

Employee Engagement: A Vital Piece of Your Marketing Strategy

by Cara Sievers | Feb 15, 2022 | Blog

How to increase employee job satisfaction and customer experience with the 6 “I”s of employee engagement By Cara Sievers Employee engagement, sometimes called “internal marketing,” is crucial for employee retention. It’s also essential to delivering a unified (and...
B2B Copywriting: Three Writing Rules To Follow (And Three To Ignore)

B2B Copywriting: Three Writing Rules To Follow (And Three To Ignore)

by Cara Sievers | Dec 21, 2021 | Blog

Content and messaging are key to any B2B marketing strategy and, as a Content Director, I’m sure you’re not surprised to learn I write a lot – I mean a lot, a lot. But even if you don’t spend your days entrenched in intentional B2B copywriting creation and direction,...

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