We’re all familiar with the depiction of someone spinning a thousand plates in the air – if you focus too much on one, the others will fall. Every marketer knows how this feels. We give our attention – blood, sweat, and tears – to a nascent project, nourish it, watch...
In the world of content, writing without adhering to elements of style is frowned upon, unrefined and maybe even a tad feral. And before you think, “I’m not a writer; this doesn’t apply to me,” I have some news – it applies to pretty much everyone. You most likely...
How to increase employee job satisfaction and customer experience with the 6 “I”s of employee engagement By Cara Sievers Employee engagement, sometimes called “internal marketing,” is crucial for employee retention. It’s also essential to delivering a unified (and...
Content and messaging are key to any B2B marketing strategy and, as a Content Director, I’m sure you’re not surprised to learn I write a lot – I mean a lot, a lot. But even if you don’t spend your days entrenched in intentional B2B copywriting creation and direction,...
