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Technology Marketing Agency

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technology marketing agency

Finding a good B2B technology marketing partner is notoriously difficult. All too often, your message gets lost in translation. That’s because your partner needs to understand:

    • How your technology works
    • The business value it delivers
    • How to communicate that value to prospects, customers, sales partners, media, investors and even internally to your own employees

It’s a tall order that most agencies can’t meet. BuzzTheory can.

B2B Technology Marketing

We’ve Learned a Thing Or Two

Decades of technology marketing experience

We bring decades of technology marketing experience to your marketing strategy. Our team has worked in technology strategy, media, events and marketing almost exclusively.
And we are actively involved in the tech community.

A few examples include:

  • Our senior partner is vice-chair of the executive council for CompTIA’s Emerging Technology Community.
  • Our managing partner is an advisor to UC Riverside on its Design Thinking program.
  • Our content director served as a tech journalist and editor for nearly a decade.
  • Our art director has won awards both personally and for clients for his technology industry work.
  • Our entire team has been tapped to launch industry events and media properties around emerging technologies.

These are a few of the dozens of current and historical technology marketing leadership experiences across our team over time.

With BuzzTheory, you’re always in good hands.

Technology Marketing Strategy

Multistage Rocket Propellant

Technology marketing for Disruptors and established brands alike

We successfully market technology products and services across many categories, including:

Marketing SaaS Products

SaaS

Marketing Telecommunications Solutions

Telecommunications

Marketing FinTech

FinTech

Marketing IT Services

IT Services

Marketing Cybersecurity

Cybersecurity

Marketing Mobility

Mobility

Marketing Cloud Services

Cloud Services

Marketplaces Promotion

Marketplaces

Marketing Managed Services

Managed Services

Marketing 3D Printing Services

3D Printing

Marketing Network Services

Networks

Marketing Energy Services

Energy Services

Marketing IT Hardware

IT Hardware

Marketing Technology Distributors

Technology Distributors

Technology Marketing Team

More! Our Team has Decades of Experience Under Our Belts

What our clients say…

David Ansehl

The BuzzTheory approach to working with companies is to create a true partnership. Developing a trusting, relationship-based partnership elevates BuzzTheory over other companies that take a transactional approach. We tend to not think of them as just a company but as an extension of our business.

David Ansehl
Reinvent Telecom Vice President of Sales & Marketing
Curt Allen

They really are the best of the best.

Curt Allen
X4 Managing Partner; Former Channel Chief, Vonage, Windstream
Stacy Conrad

When the Alliance of Channel Women needed communications support, we went to BuzzTheory. Not only were they intimately involved in our mission, they have been instrumental in establishing our voice, driving press engagements, getting book publishing deals and coverage in the likes of Fortune Magazine, Channel Partners and others.

Stacy Conrad
Former Alliance of Channel Women President
Craig Patterson

BuzzTheory is the full package – strategy, content, creative, PR, digital and events all aligned toward our goals in a genuine partnership. I can’t recommend them strongly enough.

Craig Patterson
Aryaka Networks Channel Chief
Mark Porter

Working with BuzzTheory has shown me how to fully understand and articulate the power of effective marketing and the strategic value it represents. By first understanding the journey that we were about to undertake, and then working with them to consistently execute to the roadmap, we accomplished far more than we ever would have alone.

Mark Porter
High Wire Networks President and CEO
Christopher Trapp

I had some skepticism with respect to PR based on my experience working with other firms. Our initial engagement with BuzzTheory exceeded my every expectation. Thank you for being our partner and I look forward to continuing to work together.

Christopher Trapp
UPSTACK CEO
Brian Leonard

Finding marketing experts who really understand the channel model, can incorporate thousands of tech solutions in the marketplace and will integrate the finer points of deep marketing fundamentals is tough. Khali and the BuzzTheory crew are on another level. I strongly recommend them to any vendor or partner wanting to boost their story and make a real impact in the tech scene.

Brian Leonard
Procure IT CMO
Ray Napoletano

We started working with BuzzTheory years ago, and they have provided exceptional marketing support and helped us tremendously in many areas. Their creative marketing talent, industry contacts and abilities have been a big part of our very successful sales and revenue growth.

Ray Napoletano
Reinvent Telecom Vice President of Sales
Raquel Wiley

I have the fortune of working with the BuzzTheory team for various projects, which they overdeliver on every time, without fail. Their knowledge and expertise are second to none.

Raquel Wiley
Hitachi Vantara Partner & Alliance Enablement Director
Rebecca Rosen

There is no other company that understands our industry or the partner community better. BuzzTheory has my highest recommendation.

Rebecca Rosen
Cox Communication Sr. Director of Growth Marketing
Heather Tenuto

BuzzTheory has been a true content partner to Zift, helping us improve our SEO and thought leadership with channel subject matter expertise. They really know their stuff.

Heather Tenuto
Zift Solutions CRO
Jeff Ross

BuzzTheory’s reputation is well-deserved. They helped us crystallize our brand and value into go-to-market messaging that drives sales and unifies our employees around client outcomes.

Jeff Ross
FlexIP Solutions CEO
Rachel Turkus

BuzzTheory has gone above and beyond any consulting content team I’ve ever worked with.

Rachel Turkus
Packet Fusion Director of Marketing
Karen Mathis

Unlike agencies and consultancies we’ve encountered in the past, BuzzTheory understands our services and how to market them, and we can directly attribute their activities to sales. They deliver outstanding results in content marketing, website engagement, SEO, SEM and lead-gen.

Karen Mathis
APX Net Director of Sales and Marketing Operations
Shannon McCormack

BuzzTheory created the best-performing campaign in our ad network’s more than 20-year history.

Shannon McCormack
iAgent Network CEO
Forbes Agency Council
Design Thinking Advisory Board
CompTIA Emerging Tech Council
cloud girls advisory board
Alliance of Channel Women
Aspire2STEAM.org
tech4change logo
MarTech Award logo

A Forrester study of 25,000+ agencies named BuzzTheory a Global Top 5 Channel Marketing & PR Firm.

we’ve got you covered

  the full spectrum of technology marketing needs

Technology Marketing Needs

BuzzTheory is tapped by leading brands, media, tradeshow conferences and conventions, trade and technology associations, universities and even other agencies, for its technology marketing know-how.

We also make marketing happen. You can rely on us not only to help you plan, refine and optimize your strategies, but also to manage the nuts-and-bolts of your content marketing, lead generation and SEO for sales enablement, trade show support and education development.

In all of these instances, your success hinges upon high-value content, which is BuzzTheory’s core competency.