ReV UP YOUR REVENUE Marketing Engines

Many customers decide to buy before they speak with your sales team. Others decide afterward. We help with both.

Everyone On the Same Team

WHAT IS REVENUE MARKETING?

Revenue marketing bridges your sales and marketing gaps in two vital ways:

First, revenue marketing injects marketing smarts and engaging content into your sales team’s activities.
Second, it integrates on-the-ground feedback from sales teams and sales partners into your marketing efforts.

Through this ongoing cycle, revenue marketing gives you the power to continually optimize your customers’ experiences and your sales partner acquisition efforts.

Revenue Marketing Benefits

Become A Solutions-Oriented Powerhouse

Revenue marketing drives solutions- and outcome-oriented communication of your product and service value, differentiation and demand throughout sales and service cycles.

Capture Mindshare

Revenue marketing integrates soft marketing, like branding and publicity, with your sales actions so you can eliminate the tradeoff between activities that build your mindshare and those that drive tangible revenue.

Improve Sales Growth and Efficiency

Revenue marketing doesn’t just boost demand generation; it powers up your sales teams to help them increase efficiency and capacity.

Turn Marketing Into A Clear Revenue Center

By focusing first on revenue generation, even the most skeptical of C-suite executives clearly see marketing as a REVENUE DRIVER, NOT A COST CENTER.

Deliver A Killer User Experience (UX)

UX already is a competitive battleground for gaining and retaining customers. With revenue marketing, continuous customer feedback empowers you to develop customer-driven user experiences.

(R)EVOLUTIONARY

Revenue Marketing

VersuS DEMAND GENERATION

Many marketers consider revenue marketing the next evolution of demand generation.

That perspective tells only a small part of the story—especially as business solutions, service models and distribution channels increase in complexity.

As that complexity increases, so does the potential for revenue generation per conversion or sales activation.

Tackle the Hard Stuff

Revenue MarketinG for B2B Tech

With B2B technology, the ability to quickly digest technological innovations and differentiators, and communicate their value effectively, is worlds away from selling office supplies.

New research validates a hard truth many technology firms have long known—that few marketing experts and firms can market technology products and services well. Revenue marketing for technology firms is an even higher lift, requiring:

The full continuum of traditional and digital marketing expertise
The ability to understand business models, differentiators and value creation
Technology industry knowledge and expertise
Technology industry media savvy to create and capture earned media opportunities successfully
World-class content engineering that effectively incorporates all of these components into campaigns that drive revenue

POWERFUL CROSS-CHANNEL KUNG FU

channel revenue marketing

We Get Channel Marketing

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If B2B technology marketing is worlds apart in complexity, then channel revenue marketing is in a universe of its own.

In tech channel marketing, all the components of technology marketing also require effective to- and through-channel content. That means recruiting, engaging and enabling sales partners before you even get to customer-facing initiatives. While the effort is more complex, the revenue impact of a partner conversion or activation is exponentially larger. Success in the channel translates to massive revenue generation. Components include:

All the facets of technology revenue marketing
The ability to understand and communicate product and service value, opportunity and differentiators across the entire organization and externally
The ability to franchise content across complex distribution models and communicate unique value to distributors and partners, while also empowering them to communicate unique value downstream, often through many layers, all the way to the end user

We Get Channel Marketing

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What our clients say…

I had some skepticism with respect to PR based on my experience working with other firms. Our initial engagement with BuzzTheory exceeded my every expectation. Thank you for being our partner and I look forward to continuing to work together.

Christopher Trapp

UPSTACK CEO

I have the fortune of working with the BuzzTheory team for various projects, which they overdeliver on every time, without fail. Their knowledge and expertise are second to none.

Raquel Wiley

Hitachi Vantara Partner & Alliance Enablement Director

Unlike agencies and consultancies we’ve encountered in the past, BuzzTheory understands our services and how to market them, and we can directly attribute their activities to sales. They deliver outstanding results in content marketing, website engagement, SEO, SEM and lead-gen.

Karen Mathis

APX Net Director of Sales and Marketing Operations

BuzzTheory is the full package – strategy, content, creative, PR, digital and events all aligned toward our goals in a genuine partnership. I can’t recommend them strongly enough.

Craig Patterson

Aryaka Networks Channel Chief

BuzzTheory has gone above and beyond any consulting content team I’ve ever worked with.

Rachel Turkus

Packet Fusion Director of Marketing

The BuzzTheory approach to working with companies is to create a true partnership. Developing a trusting, relationship-based partnership elevates BuzzTheory over other companies that take a transactional approach. We tend to not think of them as just a company but as an extension of our business.

David Ansehl

Reinvent Telecom Vice President of Sales & Marketing

BuzzTheory’s reputation is well-deserved. They helped us crystallize our brand and value into go-to-market messaging that drives sales and unifies our employees around client outcomes.

Jeff Ross

FlexIP Solutions CEO

They really are the best of the best.

Curt Allen

X4 Managing Partner; Former Channel Chief, Vonage, Windstream

Finding marketing experts who really understand the channel model, can incorporate thousands of tech solutions in the marketplace and will integrate the finer points of deep marketing fundamentals is tough. Khali and the BuzzTheory crew are on another level. I strongly recommend them to any vendor or partner wanting to boost their story and make a real impact in the tech scene.

Brian Leonard

Procure IT CMO

When the Alliance of Channel Women needed communications support, we went to BuzzTheory. Not only were they intimately involved in our mission, they have been instrumental in establishing our voice, driving press engagements, getting book publishing deals and coverage in the likes of Fortune Magazine, Channel Partners and others.

Stacy Conrad

Former Alliance of Channel Women President

There is no other company that understands our industry or the partner community better. BuzzTheory has my highest recommendation.

Rebecca Rosen

Cox Communication Sr. Director of Growth Marketing

We started working with BuzzTheory years ago, and they have provided exceptional marketing support and helped us tremendously in many areas. Their creative marketing talent, industry contacts and abilities have been a big part of our very successful sales and revenue growth.

Ray Napoletano

Reinvent Telecom Vice President of Sales

BuzzTheory has been a true content partner to Zift, helping us improve our SEO and thought leadership with channel subject matter expertise. They really know their stuff.

Heather Tenuto

Zift Solutions CRO

BuzzTheory created the best-performing campaign in our ad network’s more than 20-year history.

Shannon McCormack

iAgent Network CEO

Working with BuzzTheory has shown me how to fully understand and articulate the power of effective marketing and the strategic value it represents. By first understanding the journey that we were about to undertake, and then working with them to consistently execute to the roadmap, we accomplished far more than we ever would have alone.

Mark Porter

High Wire Networks President and CEO