Session examines how marketing and technology leaders can adopt AI responsibly while protecting brand integrity and partner trust
PHOENIX, October 17, 2025. BuzzTheory, a B2B technology revenue marketing agency specializing in channel marketing and AI search optimization, announced today that Khali Henderson, BuzzTheory’s Senior Partner and Chief Content Officer, will lead the featured session, “AI Ethics in the Channel Ecosystem,” at the upcoming 2025 Channel Marketing Success Summit, hosted by the Channel Marketing Association (CMA). The virtual event takes place October 28-29, 2025.
As AI adoption accelerates in partner ecosystems, so do concerns about bias, transparency, compliance and trust. Henderson’s panel will tackle these critical issues head-on, exploring how marketers can leverage AI responsibly while protecting partner relationships and brand integrity.
“AI is transforming every aspect of channel marketing — from content generation to partner enablement,” said Henderson. “But with that innovation comes responsibility. We have to ensure AI is used for good, supporting fairness, transparency and human connection, not eroding them.”
Joining Henderson on the panel are:
- Akilah Murrell, Director of Channel Marketing, F5
- Maisa Fernandez, Director of Global Partner Marketing, ServiceNow
- Megan Smith Branch, Senior Associate and Chief Technologist for AI Responsibility & Governance, Booz Allen Hamilton
Together, the panelists will explore topics such as:
- Bias in AI-generated content and its impact on brand trust
- Transparency and disclosure in partner communications
- Data privacy and compliance in AI-driven marketing
- Governance and accountability in AI adoption across the channel
The roundtable will feature real-world insights, examples and lessons learned from channel and AI leaders who are navigating the complexities of responsible innovation in fast-changing partner ecosystems.
To frame the discussion, Henderson will share the AI Responsibility Continuum, a framework that shows where AI ethics and AI safety meet.
To register for the summit and attend Henderson’s session, visit:
👉 https://channelmarketing.heysummit.com/?sc=Im2Hyizp
About BuzzTheory
BuzzTheory is a B2B revenue marketing consultancy specializing in AI-era revenue optimization, direct revenue generation and channel marketing. Using its proprietary RevGen 3 methodology, the firm helps technology companies capture pipeline across AI-driven buyer journeys, partner ecosystems and direct sales motions. AI Revenue Accelerator, BuzzTheory’s proprietary platform, scores how effectively businesses perform through AI search, chatbots and agentic workflows. Recognized by leading analysts and media including Forrester (Global Top 13 for channel marketing and PR), Canalys, Martech Outlook (Global Top 10) and AI Revenue Summit, BuzzTheory delivers comprehensive revenue activation planning and execution. Learn more at www.buzztheory.com.
Media Contact:
Khali Henderson
Senior Partner
BuzzTheory
480.999.5297
khenderson@buzztheory.com