Session shares how AI search, AEO and GEO are transforming digital visibility and revenue generation for channel marketers
PHOENIX, July 1, 2025. BuzzTheory, a B2B technology revenue marketing agency specializing in channel marketing and AI search optimization, announced today that Khali Henderson, BuzzTheory’s Senior Partner and Chief Content Officer, will take the virtual stage at the AI in the Channel Virtual Summit, co-hosted by the Channel Marketing Association (CMA) and channelWise, to explore how AI-driven search is redefining digital visibility and revenue strategy.
Henderson’s session, “Driving Revenue in the AI Search Era: Integrating Answer Engine Optimization (AEO) & Generative Engine Optimization (GEO) into Your RevGen Ops,” takes place Tuesday, July 22, 2025, at 12:30 p.m. PDT. The session will unpack the emerging shift from traditional SEO to AI Search Optimization — the fusion of SEO, AEO and GEO — and how it impacts go-to-market operations in the channel.
“AI search isn’t just changing how people find information; it’s changing how revenue is generated,” Henderson said. “In the age of agentic AI and intent-driven answers, visibility means understanding how to engage when there are no clicks.”
Attendees will learn:
- How AI search differs from traditional SEO
- Why an LLM search visitor is worth 4.4X more than a traditional search visitor
- How to integrate AEO and GEO into existing RevGen operations
- Practical steps for optimizing content in the AI era
Together, the panelists will explore topics such as:
- Bias in AI-generated content and its impact on brand trust
- Transparency and disclosure in partner communications
- Data privacy and compliance in AI-driven marketing
- Governance and accountability in AI adoption across the channel
Henderson will also discuss why AI-driven shifts — from zero-click answers to agentic browsers — are forcing marketers to focus less on search rank and more on engagement wherever the buyer interacts.
The AI in the Channel Virtual Summit runs July 22–23, 2025, bringing together partner marketing and sales leaders to share practical AI strategies for content creation, enablement, reporting and co-marketing. Register free: https://lnkd.in/geDcUBRn
About BuzzTheory
BuzzTheory is a B2B revenue marketing agency that helps technology and services companies turn modern search, AI and go-to-market motions into predictable pipeline and revenue. The team blends research, content strategy, technical optimization and campaign execution to meet buyers where and how they search today — across engines, assistants and agentic workflows.
For more than a decade, BuzzTheory has helped B2B technology companies — from startups to multibillion-dollar global enterprises — accelerate growth through modern marketing strategies. The firm is recognized as a leader in AI Search Optimization and specializes in channel marketing as part of a full-service portfolio that spans media and PR, events, digital, social, video and content development. Learn more at www.buzztheory.com.
Media Contact:
Khali Henderson
Senior Partner
BuzzTheory
480.999.5297
khenderson@buzztheory.com