B2B

Revenue

marketing Services

BuzzTheory is a strategic revenue marketing consultancy and full-service agency. This dual-firm approach provides your company with a true, end-to-end revenue marketing partner.

Let's Talk

RevGen 2.0
Is here

Strategic. Responsive. Adaptive.

Learn More

How We’re different

About
our services

BuzzTheory operates on an “anti-agency” model that delivers exceptional results based on five core differentiators:



Strategy

We help you evaluate your competitive position at the company and the product level and develop go-to-market strategies for revenue marketing, content marketing, channel marketing and sales engagement and brand development. Some of the biggest names in tech, media (and even other agencies) rely on us for our expertise. You can, too.



Content Expertise

The success factor in any of your marketing projects is content that attracts and retains prospects, sales partners and customers. BuzzTheory’s content experts built some of the largest media properties and events in the tech world.



Revenue Focus

Thanks to our channel marketing and sales enablement chops, we were revenue marketers before revenue marketing was a thing. We drive conversions throughout your sales and marketing process, ensuring that you see ROI, gain buy-in across the C-Suite and realize the maximum possible value from your content assets.



Built for Your Needs, Not Ours

Our proprietary points system gives you fixed pricing and unprecedented transparency and budget accuracy. And the burden of project organization and efficiency falls on us, not you. And we use top-tier tools so you can eliminate the shadow software purchases you need with other agencies.



Risk-Free Engagement

We have extraordinary customer retention by any measure. That’s because we earn your business every month. Instead of locking you into a year-long contract, we offer a 30-day cancellation window (following a 90-day kickstart) that keeps our team on its toes and our partnership in alignment, and makes working with BuzzTheory an easy decision.

Exceptional

Services

Through a catalog that’s more than 500 line-items deep, BuzzTheory delivers core strategic, content, digital marketing, multimedia and event support services. Broad categories include:

Strategy

SWOT
Competitive Analysis
Brand Audit
SEO Audit
Channel Audit
Content Strategy
Lead-Gen Strategy
Revenue Marketing Strategy
Channel Marketing Strategy
Product Launch Strategy
Channel Program Launch

Sales Enablement Strategy
Media Relations Strategy
SEO Strategy
SEM Strategy
PPC Strategy
Buyer Personas
Ideal Customer Profiles
Digital Marketing Strategy
Website Planning
Portal Planning
Analytics & Dashboards

Content

Content Marketing Strategy
Content Monetization
Content for Revenue Marketing
Content For SEO
Content Calendars
Blogs
Social Content
Lead Magnet Content
Email Campaigns
Newsletters
Ad Content
PPC Content
Content Cities
Content Gap Assessment
Flyers

User Guides
White Papers
eBooks
Battlecards
Billboard and Outdoor Ads
Direct Mailers
Bill Stuffers
Infographics
Podcast Scripts
Video Scripts
Voiceover Scripts
Radio Ad Scripts
Television Ad Scripts
Webinar Scripts
Presentations

Branding & Creative

Mission Statements
Promise, Purpose and Value Propositions
Logo Design
Brand Messaging
Brand Guidelines
Taglines
Campaign Slogans
Campaign Themes
Event Themes
Messaging Matrix
Fleet Wraps
App Store Profiles
Website Pages
Stationery

Iconography
Photography Style
Video Style
Promotional Items
Remarketing Design
Themes and Templates
App Store Graphics
Website Design
Landing Page Design
SEO/SEM Design
All Things Print

Ready to Rev Up Your Revenue Engines?

Get in touch with an agency that gets it.

Let's Talk

Digital Marketing

SEO Marketing
SEM Marketing
PPC Marketing
Social Ads
Lead Generation
Marketing Automation
Digital Ad Testing
Email Marketing
Drip Campaigns

Nurture Campaigns
Newsletter Management
Lead Scoring
List Management
A/B Testing
Local SEO
National SEO
Video SEO

Multimedia

Video Production
Video Editing
Video Promotion
Video Advertisements
Content-to-Video
Podcast Production
Podcast Editing
Podcast Promotion
Lighting Design
Sound Design

Soundscapes
Voiceovers
Animations
Demos
Webinars
Live Event Videos
Event Promotion Videos
Multimedia Platform Optimization

Channel Marketing

To-Channel Marketing
Through-Channel Marketing
Distributor Marketing
Channel Partner Recruitment
Channel Distribution
Ideal Partner Profiles
Channel Enablement
White-Label Content
White-Label Campaigns

SPIFF and Promo Promotion
Channel Media Relations
Channel Event Management
Channel Advertising
Channel Digital Programs
Channel Event Promotions
Awards Programs and Presidents Clubs

Revenue Marketing

Revenue Marketing Programs
Digital Revenue Acceleration
Sales and Marketing Alignment
Sales Partner Alignment

Conversion Rate Optimization
Sales Enablement Materials
Sales Enablement Campaigns
Social Proof Campaigns

Questions about our services?

We’d love to answer them.

Reach Out

Web & Technical

Technical SEO
Website Development
Webpage Development
CRM Integrations
CRM Setup
Code Development
Platform Integrations
Website Troubleshooting
Hosting and Hosting Troubleshooting

DNS Management
Google Analytics Setup
Google Search Console Setup
App Store Listings and Support
Analytics Dashboard Setup and Troubleshooting
LMS Deployment
LMS Management
Portal Development

Social Media

Social Media Posts
Social Media Campaigns
Social Ads
Social Media Videos
Social Media Sponsorships
Influencer Relations
Engagement and Analytics

Media & PR

Press Releases
Press Kits
Media Briefing Decks
Press FAQs
Press Pitching
Analyst Pitching
Analyst Relations
Media Training

Written Interviews
Media Responses
Bylines
Interview Prep Materials
Executive Bios
Company Boilerplates
Award Applications
Speaking Applications

Events

Show Themes
Agendas
Corporate Events
Virtual Events
Workshops
Seminars
Lunch-and-Learns
Events Within Events
Receptions and Parties
Awards Dinners
VIP Dinners
Programs
Signage
Speechwriting
Email and Print Invitations
Mobile Apps
Sponsor Promotions and Messages
Event Recruitment Campaigns

Eventbrite Management
Event Landing Pages and Website Copy
Exhibit Maps and Mobile Apps
Sponsorship Prospectus
Presentation Scripts and Outlines
Webinar Scripts
Directional Themes
Presentations
Room Drops
Press Tours
Advisory Board Meetings
Groundbreaking Events
Charity Events

Strategic Communications

Partner Engagement
Employee Engagement
Executive Communications
Qualitative Audience Analysis
Change Management
Crisis Communications
Internal Communications

What our clients say…

Finding marketing experts who really understand the channel model, can incorporate thousands of tech solutions in the marketplace and will integrate the finer points of deep marketing fundamentals is tough. Khali and the BuzzTheory crew are on another level. I strongly recommend them to any vendor or partner wanting to boost their story and make a real impact in the tech scene.

Brian Leonard

Procure IT CMO

BuzzTheory’s reputation is well-deserved. They helped us crystallize our brand and value into go-to-market messaging that drives sales and unifies our employees around client outcomes.

Jeff Ross

FlexIP Solutions CEO

BuzzTheory is the full package – strategy, content, creative, PR, digital and events all aligned toward our goals in a genuine partnership. I can’t recommend them strongly enough.

Craig Patterson

Aryaka Networks Channel Chief

Working with BuzzTheory has shown me how to fully understand and articulate the power of effective marketing and the strategic value it represents. By first understanding the journey that we were about to undertake, and then working with them to consistently execute to the roadmap, we accomplished far more than we ever would have alone.

Mark Porter

High Wire Networks President and CEO

They really are the best of the best.

Curt Allen

X4 Managing Partner; Former Channel Chief, Vonage, Windstream

I had some skepticism with respect to PR based on my experience working with other firms. Our initial engagement with BuzzTheory exceeded my every expectation. Thank you for being our partner and I look forward to continuing to work together.

Christopher Trapp

UPSTACK CEO

BuzzTheory has been a true content partner to Zift, helping us improve our SEO and thought leadership with channel subject matter expertise. They really know their stuff.

Heather Tenuto

Zift Solutions CRO

I have the fortune of working with the BuzzTheory team for various projects, which they overdeliver on every time, without fail. Their knowledge and expertise are second to none.

Raquel Wiley

Hitachi Vantara Partner & Alliance Enablement Director

We started working with BuzzTheory years ago, and they have provided exceptional marketing support and helped us tremendously in many areas. Their creative marketing talent, industry contacts and abilities have been a big part of our very successful sales and revenue growth.

Ray Napoletano

Reinvent Telecom Vice President of Sales

When the Alliance of Channel Women needed communications support, we went to BuzzTheory. Not only were they intimately involved in our mission, they have been instrumental in establishing our voice, driving press engagements, getting book publishing deals and coverage in the likes of Fortune Magazine, Channel Partners and others.

Stacy Conrad

Former Alliance of Channel Women President

BuzzTheory created the best-performing campaign in our ad network’s more than 20-year history.

Shannon McCormack

iAgent Network CEO

There is no other company that understands our industry or the partner community better. BuzzTheory has my highest recommendation.

Rebecca Rosen

Cox Communication Sr. Director of Growth Marketing

BuzzTheory has gone above and beyond any consulting content team I’ve ever worked with.

Rachel Turkus

Packet Fusion Director of Marketing

Unlike agencies and consultancies we’ve encountered in the past, BuzzTheory understands our services and how to market them, and we can directly attribute their activities to sales. They deliver outstanding results in content marketing, website engagement, SEO, SEM and lead-gen.

Karen Mathis

APX Net Director of Sales and Marketing Operations

The BuzzTheory approach to working with companies is to create a true partnership. Developing a trusting, relationship-based partnership elevates BuzzTheory over other companies that take a transactional approach. We tend to not think of them as just a company but as an extension of our business.

David Ansehl

Reinvent Telecom Vice President of Sales & Marketing