THE
Anti-
Agency
Your antidote to agency headaches
Your Easy Button
Why
BuzzTheory
We take the complexity out of revenue marketing, technology marketing and channel marketing
so you can:
- Build your brand value and demand-gen engines with end-to-end services: content, creative, digital, video, social media, public and media relations.
- Simplify your engagement with transparent, fixed pricing, tiered service packages, strategic planning and turnkey execution.
- Bridge the gap between your marketing and sales initiatives with cohesive “to-channel” and “through-channel” campaigns.
- Access effective “Marketing as a Service,” whether you’re an industry giant or an up-and-coming brand.
- Extend your marketing team with diversified talent, skills and problem-solving experience.
What our clients say…
Affiliations, Awards & Recognitions
(partial past & present listing)
A Forrester study of 25,000+ agencies named BuzzTheory a Global Top 5 Channel Marketing & PR Firm.
So Long, Headaches
The anti-agency
engagement
Model
We’ve turned the marketing agency model on its head. Our proprietary, points-based system delivers transparent, predictable pricing that empowers you to:
Stop Runaway Tasks
The burden of efficiency falls on us, not you and your team.
Budget Accurately
We eliminate cost variability and adapt to your needs—not the other way around.
Rest Easy at Night
We don’t have quotas, billable hours or other conflicts that might inflate invoices.
Avoid Lock-in
Respond to changes in priorities or unforeseen needs that arise along the way.
Nerds On Tap
Technology
Marketing
Talent
Finding a marketing partner that understands your technology and can communicate its value is like searching for the proverbial needle in a haystack.
We get technology. Business clients, tech media, trade associations and even other agencies consult us to help them understand, plan and develop high-value content for many of the world’s largest brands. So, when you work with BuzzTheory, you’re gaining decades of expertise to help push your technology to market, build your brand, win and retain customers, and recruit and activate sales partners.
Mad Skillz
Channel
Marketing
Chops
Secret Sales Weapon
Revenue
Marketing
Roots
Our ability to help you align sales and marketing, and franchise content across all of your platforms and distribution channels, delivers a uniquely effective revenue marketing solution. From lead-generation to sales activation, we help you close and retain customers—whether they make purchasing decisions online or in consultation with your sales teams.
Frequently Asked Questions
WHY BUZZTHEORY?
Why should I hire BuzzTheory?
Here’s why leading tech companies work with BuzzTheory:
- Independently Validated Expertise — We’re named by analysts and media (Forrester, MarTech Outlook, Canalys, AI Revenue Awards, etc.) as a global leader in complex and cutting-edge marketing models and strategies.
- Aligned Planning and Execution — We have billions of dollars in revenue experience (generated, supported, retained) in strategic planning, execution and optimization. We deliver the unified experiences that convert customers, sales partners and sales partners’ customers.
- Extraordinary Testimonials — We have on-the-record endorsements from multibillion-dollar firms as well as emerging brands and disruptors.
- AI Search Pioneers — We were the first agency to announce a proven methodology for AI search and chatbot optimization, which is vital to future revenue generation in the AI era.
- Friction-Free Business Model — We offer fixed pricing and clearly defined deliverables that give you budget control without the headaches of a traditional agency.
- Risk-Free Engagement — We offer a 30-day cancellation window, so we earn your business every month.
Was BuzzTheory the first agency to announce an AI Search practice?
Yes. When we launched in Q1 2024, we couldn’t find any agency offering, or talking about, a solution. It was months before the topic even appeared in industry conversations.
Independent research bots we tasked with testing our assumption later estimated we were three to six months ahead of the field. Since then, we’ve kept that lead by continuing to innovate ahead of the market.
Who are some BuzzTheory clients I might recognize?
Our clients include well-known brands to the public and within their industries, as well as emerging challengers and disruptors. For specific examples you might know, check out our testimonials.
How much revenue has BuzzTheory generated?
Because our work spans the entire revenue lifecycle, “influenced” is the most appropriate term, though generation represents a significant share of that impact.
At our 10-year mark, we engaged Promethean, a leading agency intelligence consultancy with deep benchmarking data, to help us calibrate various aspects of our business. The effort revealed that we had influenced more than $40 billion in revenue at that point. This total included direct and indirect revenue generation, as well as retention and upgrades.
Our methodologies scale, allowing us to positively impact multibillion-dollar revenue bases as well as growth-oriented disruptors and challengers. For example, even though we serve many multibillion-dollar firms, we were the sole marketing team behind a channel client’s growth from $3 million to more than $100 million in annual recurring revenue (ARR).
Do you only work with big firms?
No. We’ve helped many emerging companies and disruptors go to market, recruit and activate sales channels, scale revenue operations, and actively retain revenue while building their brands.
Why does BuzzTheory have a PR practice when most revenue marketing firms don’t?
Most revenue marketing firms avoid PR because it’s specialized (requiring a different skillset) and more chaotic and disruptive than other marketing efforts. We integrate it for three reasons:
- Media Perspective — Our senior partner comes from “the other side of the desk,” working as a technology journalist and editor-in-chief for decades, and can distill technical and abstract concepts into business value, especially for B2B and tech media.
- Market Insight — As advisors to tech media, we know what’s relevant, which creates opportunities to build vital authority signals for the AI search and assistant era.
- Conversion Lift — More than 70 percent of buyers have a shortlist and favorite in mind before talking to sales. So, aligning the narrative early with earned and owned media is essential to driving conversions later.
Do you require us to use your PR services if we already have a firm?
No. But, we may share recommendations with your PR firm that are essential to supporting revenue outcomes and ensuring consistent messaging across the distribution chain.
For some clients, we work in tandem with a PR firm that handles general outreach while we handle channel or tech industry media.
What industries does BuzzTheory have expertise in?
Our roots are in technology services: Artficial intelligence (AI) and machine learning (ML), communications, connectivity, cloud, IoT, cybersecurity, data centers, FinTech, IT services and more.
At our core, we’re a revenue marketing agency that takes technologies, distills them into clear business value propositions and activates revenue throughout distribution channels all the way to the end user.
We’ve also targeted broad SMB and enterprise markets, plus vertical solutions for industries like manufacturing, retail, education, government, healthcare, oil and gas, food services, hospitality, transportation and others.
I'm ready to talk. How do we start?
Great! Click here to book a slot on our calendar. We look forward to meeting with you and learning how we can help you reach your goals!
