Recognition honors Henderson’s leadership in pioneering AI-driven go-to-market frameworks that turn search and assistant intelligence into measurable B2B revenue growth
PHOENIX, August 28, 2025. BuzzTheory, a B2B technology revenue marketing agency specializing in channel marketing and AI search optimization, announced today that Senior Partner Khali Henderson has been recognized as an AI Marketing Thought Leader by the AI Revenue Summit Awards. The award honors top innovators redefining go-to-market strategy with artificial intelligence across marketing, sales and customer experience.
The recognition highlights BuzzTheory’s pioneering work translating advances in AI search and assistants into practical, measurable revenue outcomes for B2B companies.
Under Henderson’s leadership, BuzzTheory built an in-house AI lab to study how AI search engines and assistants rank and retrieve answers, then operationalized those insights across client programs. The firm’s framework integrates Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Agentic Workflow Optimization (AWO) to help clients capture demand earlier and more reliably as AI reshapes how buyers discover and evaluate solutions.
“This recognition belongs to the BuzzTheory team,” said Henderson. “They’re the ones who spun up experiments, broke down ranking mechanics and turned those learnings into repeatable playbooks. Our focus has never been AI for AI’s sake. Instead, it’s about using AI to create revenue momentum that survives algorithm shifts.”
BuzzTheory’s methodology aligns technical optimization with off-page revenue drivers, such as authority, proof, partnerships and brand signals, which are increasingly critical as AI systems weigh trust and context alongside on-page content.
About BuzzTheory
BuzzTheory is a B2B revenue marketing consultancy specializing in AI-era revenue optimization, direct revenue generation and channel marketing. Using its proprietary RevGen 3 methodology, the firm helps technology companies capture pipeline across AI-driven buyer journeys, partner ecosystems and direct sales motions. Recognized by leading analysts and media including Forrester (Global Top 13 for channel marketing and PR), Canalys, Martech Outlook (Global Top 10) and AI Revenue Summit, BuzzTheory delivers comprehensive revenue activation planning and execution. Learn more at www.buzztheory.com.
Media Contact:
Khali Henderson
Senior Partner
BuzzTheory
480.999.5297
khenderson@buzztheory.com