B2B SEO Agency
Master Google’s Algorithms
THE SEARCH LANDSCAPE IS CHANGING
SEO is more complicated than ever, with content quality and user experience driving Google’s new algorithms.
But we don’t need to tell you that. You’re likely here because of declines in traffic, leads or conversions (or all three).
Or maybe you’re launching a new product or division and want your ramp-up time to be as brief as possible.
You’ve come to the right place.
How We’re Different
Expert SEO Services
We put content in the driver’s seat.
Nearly all digital agencies are platform-oriented and view content as a schedule filler.
We’re the opposite. We create killer content and pair it with distribution and revenue marketing strategies on a platform-neutral basis.
That’s a big deal in the SEO world unfolding before us.
Revenue and conversions matter.
What good is SEO placement if the content doesn’t also appeal to the humans who land on your site?
BuzzTheory was named one of the five most recommended firms in the world in the toughest of revenue-marketing disciplines.
You need that experience baked into your SEO strategy.
We marry art with science.
We don’t just have the best content team in the business. We also use the most advanced tools in the market.
From the world’s leading AI tools to the largest backlinks databases on the planet, we find hidden opportunities in everything we do for you.
It all adds up to massive results over time.
A Forrester study of 25,000+ agencies named BuzzTheory a Global Top 5 Channel Marketing & PR Firm.
"B2B SEO. That's a lot of alphabet soup, isn't it?"
built for quality leads
SEO for b2b companies
Which prospects are your hottest? Your cold call targets who have never heard of you or your company and only reluctantly listen to your pitch? Or those who reach out to contact your business because they’ve heard good things, have questions they know you can answer, and need the product solutions or services you sell?
Obviously, that second group of potential clients or customers is better for your B2B company. They’ve already expressed an interest, and they care enough to listen to what you have to say. They’re highly motivated, eager to start the conversation. Fingers crossed, they may even want to do business with you.
That second group is the sort of online prospects your company will attract due to the strategic digital marketing services provided and executed by an experienced B2B SEO agency like BuzzTheory.
B2B SEO. That’s a lot of alphabet soup, isn’t it? So, let’s break it down. At BuzzTheory, we develop effective search engine optimization (SEO) strategies to help business-to-business clients draw more attention to their websites and other digital properties from the prospects they want. The end goal is to generate new revenue by attracting hot leads (not wasted click traffic) and converting them into loyal customers.
First, let’s take a closer look at SEO, and then we’ll tell you how BuzzTheory helps B2B companies like yours make the most of SEO.
Ready to Talk SEO Services?
Our ability to franchise your SEO content into revenue-generating sales assets helps you generate revenue now while you seed content for future revenues.
What is SEO Marketing?
B2B SEO Strategy
SEO marketing is a set of strategies for creating and implementing content that will effectively target the sorts of search engine users you want as serious clients or customers.
SEO marketing success can be defined by how the search engine algorithms rank your content on their search engine results pages (SERP). The higher you rank against the queries of your most qualified leads, the greater the return on investment.
The Value of Organic Search Traffic
You’ll often hear the term “organic” to describe the best and most effective SEO marketing campaigns. It’s not about buying ads. It’s a matter of creating and posting such free content as web pages and blog posts that draw wanted attention from your most highly sought prospects.
Start by thinking about why B2B clients come to the Internet during business hours in the first place. They want to be informed. They seek rich content that will answer their questions, cut the confusion and increase their knowledge base in the field or industry you share. They also go online and conduct research when they’re looking to attain products or services and don’t know where to start. They might not even really understand what it is that they need.
We say that the best SEO marketing campaigns are organic because they appeal to the target naturally, via content the Internet user wants to access, rather than through paid ads or other approaches that draw them in artificially.
Organic SEO marketing campaigns work on your target audience over time. The payback might not be nearly as swift as a pay-per-click (PPC) marketing campaign, but they can position your company as an industry leader and you and your team of authors as thought leaders within that industry. That steadily builds credibility in you and your company and can create a strong bond even before your prospect makes contact.
Need Pay-Per-Click (PPC) Marketing Services?
In that way, B2B SEO marketing can deliver not just the occasional sale but loyal customers and repeat business. Those qualified leads aren’t just taking action because you have a short-term promo or discount program, but because you’ve established a leadership position and convinced the customer that you’ll answer questions and eliminate their hassles. That’s likely to be worth a lot more over the long run than any “buy one, get one free” offer.
What are the types of SEO strategies?
On-Page SEO
The decisions and tactics regarding the content on your website. Strategically, its purpose is to communicate with search engines in a way that helps them recognize the subject matter of your content and evaluate its relevance to search queries (searches).
Technical SEO
The quality of non-content elements or back-end elements that determine your website’s structure and performance. Search engines will crawl and investigate your website to establish if it offers a friendly user experience. What are the markers they evaluate?
Off-page SEO
The relationships between your website and other website’s properties. Often referred to as backlinks, search engines use these relationships to evaluate your content’s authority. Having domain authority is an essential component of your ability to rank.
“I’d like to say we couldn’t have done better ourselves, but we couldn’t have done it ourselves at all, and we’re experts. BuzzTheory is in a class of its own.”
Global Marketing Director,
SaaS Provider
“BuzzTheory didn’t just help us rank better. They quadrupled our conversions.”
Digital Marketing Director,
Wireless Communications Provider
“Unlike any agency we’ve ever worked with. They are so effective that our product managers got into a turf war over access to them.”
Chief Revenue Officer,
SaaS Provider
"Your Customers don't speak the same language as you."
Communicate Like Them, Not Like You
B2B SEO Best Practices
You’ve spent years learning and mastering the language your industry speaks. You know all of the buzzwords and the terms that everyone else at your company uses. You can shorthand any business conversation or written communication by dropping in those shortcut words and phrases that you and your team clearly understand.
And now we might ask you to lose some of that way of speaking. Just temporarily. Just while we help you create your digital marketing communications campaigns.
Your customers or clients are outsiders. They might not speak the same language as you. So they won’t necessarily use your words when making the search engine queries that you hope will take them to your business.
We’ll help you develop the words and phrases－the keywords－ they are likelier to be using when searching online for a company that delivers the product solutions or services they need and you offer. That’s the language that belongs in your SEO content.
This means we need to help you set up your online marketing program to communicate like your top prospects, not like you and your team talk day-to-day. We’ll help you use the keywords we methodically research to attract the right search engine users. Then we’ll continually monitor and test those words to make sure they stay effective.
Let us do that for you, and you’ll stand out and draw wanted clicks for all of the right reasons.
CTA HERE
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Be Credible
SEO marketing is about communicating in a way that lets search engines rank your site high in response to queries made by prospective customers. When a query is made, the algorithms at search engines like Google or Bing go to work figuring out which credible web pages will give the searcher the most informative and insightful content on the topics they’re researching.
That word “credible” is essential and makes all the difference. Search engine algorithms look to ignore or bury spam, sketchy pages, and thin, schlocky content, keeping those flawed pages from rising to the top and wasting searchers’ time. Instead, the goal is for Google users to receive SEO content that will be rich, informative, authoritative, and－there’s that word again－credible.
Rank High or Go Home
Improving the SEO characteristics of digital properties helps put a company’s web pages at or near the top of search engine results pages. SERPs are the pages and pages of results you get when your prospective client places an online query. Ask Google for east coast accounting firms, for instance, and you might get dozens or even hundreds of pages of results. Unfortunately for the vast majority of those eastern U.S. accounting firms, the number of pages and listings don’t matter.
A recent study by Sistrix of billions of search results based on some 80 million keywords supports this. Here are the percentages of searchers who clicked on each of the following ranked results on the first SERP:
- First ranked result (28.5%)
- Second (15%)
- Third (11%)
- Tenth (2.5%)
Notice the drop-off even between the first and the second-ranked response. And that’s only the first page of ranked results. And keep in mind, the above percentages only encompass that critical first page of results. The click-through rate (CTR) to results on even second results pages tend to be incredibly small. Beyond page one, forget about it.
The brutal moral of the story: get your web content at or near the top of the organic results on that first SERP, or don’t bother. It’s the right content, slanted to the right target, that does the trick.
It’s our job to develop that content. We do it, in part, by leveraging the digital marketing industry’s most sophisticated software with the largest backlink and search ad database in the world to deliver best-in-class results.
Attract Buff－Not Fluff－Leads
Have you ever landed on a website that wasn’t really what you were looking for? Of course, you have. We all have. How long did you stay there?
A B2B SEO agency that’s not working in your best interest might find ways of landing lots of traffic on your website. But if too many of those clicks aren’t meaningful, they’re not only not helping your results－they might be hurting your company’s marketing efforts. Think of how much time your team might lose running down and turning away leads that aren’t legitimate.
That’s why the agency that helps you develop an effective SEO marketing strategy must first have a thorough understanding of your product or service offering. They must know your culture, sales strategy, and profiles of the customers or clients you rely on.
All of that is key to creating and implementing B2B SEO campaigns with strategic content that doesn’t just waste your time and investment.
At BuzzTheory, we use advanced SEO techniques to attract high-quality prospects, not fluff. In the next section, we’ll show you the tools in our SEO marketing toolbox and the strategies we use to achieve our B2B clients’ winning results.
“I’d like to say we couldn’t have done better ourselves, but we couldn’t have done it ourselves at all, and we’re experts. BuzzTheory is in a class of its own.”
Global Marketing Director,
SaaS Provider
“BuzzTheory didn’t just help us rank better. They quadrupled our conversions.”
Digital Marketing Director,
Wireless Communications Provider
“Unlike any agency we’ve ever worked with. They are so effective that our product managers got into a turf war over access to them.”
Chief Revenue Officer,
SaaS Provider
SEO Campaigns Designed for roi
B2B SEO Services
What you’ve hopefully seen so far is that SEO marketing is a proven and effective online marketing tool for helping B2B companies target prime prospects. It’s also a complex set of strategies, processes, and procedures. In other words, it’s a lot of moving parts that must be used at precisely the right time for expected results.
That’s where we come in. As a leading B2B SEO agency, BuzzTheory has used advanced technology and marketing savvy to help hundreds of businesses like yours devise and execute winning SEO campaigns. Our approach involves a broad array of related services. Here are some of the leading elements that comprise BuzzTheory’s approach to customizing effective SEO digital marketing campaigns for our clients.
"We are a full-service seo agency that delivers results."
SEO Audit
You can’t know where you’re going until you know where you are. By that, we mean that the very first step to a successful SEO campaign is to see how your website is currently doing. We won’t fix it if it ain’t broke. But we can figure out your current position in the marketplace against best practices, discover your shortcomings and let you know where we think you need to be and how you should get there.
Keyword Research
Are you convinced of the importance of putting the right keywords in your online marketing materials? Committing to thinking and writing like your prospects is the easy part. Now you have to find out what those keywords are and find those that your competitors don’t overuse. We’ll research messaging that will effectively get you in front of your prime prospects and all close as possible to the top of the first SERP.
SEO Copy Writing
Once you’ve found those winning keywords, you must weave them into your website pages so that your targeted audience clicks on them. At BuzzTheory, we have vast experience writing a steady stream of strategic SEO copy. Remember, you’re not looking for prospects who will come to your website just once for a sale item, but those who will see your site as a trusted and regularly accessed source of industry wisdom and insight.
Results Tracking
The job is never done. Some keywords work better than others. We implement multiple metric tools to analyze results in real-time. We can quickly discover and repeat winning approaches and continually correct course for optimal results. We’re also tracking results from a bottom-line point of view. What’s the ROI of the current approach? We’re constantly monitoring the quality of your leads and the revenue generated vs. costs incurred.
Account Management
In light of the complexity of effective SEO marketing and the constant real-time monitoring and course corrections that are part of the effort, you must have an account manager who you trust and enjoy working with. Our account managers have experience and expertise in this field of digital marketing. Our teams collaborate closely with our clients to deliver winning results and win repeat business.
SEO Content Creation
This is where we create on an ongoing basis rich content that will organically draw the right crowd to your digital real estate. That might be blog posts or web pages. It could be instructional videos or CEO announcements on YouTube. However, we devise that content, and we’ll strategically use the keywords that will garner the highest possible SERPs and deliver messaging that gives genuine value to your best prospects.
Competitive Analysis
We don’t just keep track of your efforts. As with every other phase of your operation, your competitors’ actions impact your own and impact your sales efforts. That’s why we stay on top of what they’re doing too and recommend counteractions when we think it’s necessary or advantageous.
Content Gap Analysis
So, what do we write about on your behalf? What are the topics that will draw keyword attention from the prospects you care about most? That’s an integral part of our job. We conduct a content gap analysis to determine what your prospects want to know about and the topic areas missing from your digital properties.
Regular Reporting
This service brings together the results of all of our efforts in a way that you can easily understand. You’ll be able to assign value to your investment in SEO marketing with BuzzTheory to compare results over time.