CX Veteran Brings Project- and Client-Management Expertise to High-Tech Channel Marketing Agency
PHOENIX – May 23, 2022 — BuzzTheory, a full-service marketing strategy and consulting company specializing in to- and through-channel marketing, announced that Tom Edington has joined as Director of Client Success Services.
Edington has an extensive background in customer experience (CX), digital marketing, analytics, reporting and project management, working primarily with Tempe, Ariz.-based marketing services agency Velocity. Edington joined Velocity in 2005, when it was a startup and held various positions during his tenure there, most recently Senior Director of Client Relations.
For BuzzTheory, Edington oversees the Client Success team, using his skills as an effective manager, communicator and strategic thinker.
“Tom brings a wealth of operational know-how and customer-centric leadership to BuzzTheory,” said BuzzTheory Managing Partner Casey Freymuth. “His extensive experience helping to manage rapid agency growth while maintaining high levels of customer satisfaction will benefit BuzzTheory and our clients alike.”
A native of Arizona, Edington is a graduate of the University of Arizona with a degree in urban planning. A post-9/11 hiring freeze in that field caused him to pivot to a “temporary” job in promotions; that shift led to his career in marketing.
Edington lives in Chandler, Ariz., with his wife, daughter and son. In his free time, Edington enjoys being with his family – hiking, traveling and supporting his kids’ various sports and interests – as well as painting, drawing and listening to music. In fact, he helped put himself through college by DJ’ing parties and other functions, something he occasionally does to this day as “TK.”
“I’m thrilled to be a part of the dynamic BuzzTheory team,” said Edington. “The team’s dedication to exceptional client service goes hand in hand with its quality content and marketing strategy.”
BuzzTheory is a leading content, channel and revenue marketing firm serving technology companies. We help you build, grow and monetize relationships with customers, sales partners, investors and the media. A study by Forrester named BuzzTheory one of the five most recommended channel marketing and PR firms in the world. For more information, visit: www.buzztheory.com